NEWSJACKING: THE URGENT GENIUS OF REAL-TIME ADVERTISING

NEWSJACKING: THE URGENT GENIUS OF REAL-TIME ADVERTISING

Editorial:
THAMES & HUDSON
ISBN:
978-0-500-51672-0
$469.00 MXN
IVA incluido
Entrega en 1 semana

AS THE MEDIA LANDSCAPE BECOMES FRAGMENTED, THE TRADITIONAL ADVERTISING CREATIVE DEPARTMENT IS CHANGING, AND AGENCIES ARE FINDING NEW WAYS TO ARTICULATE CLEAR, RELEVANT, INNOVATIVE, AND MEMORABLE ADVERTISING. THEY ARE NEWSJACKING—USING TOPICALITY, SOCIAL MEDIA, AND VIRAL TECHNIQUES TO CREATE FRESH AND EFFECTIVE ADVERTISING.